# Claude for Marketing or Sales workshop

> A Claude for Marketing or Claude for Sales build day: your team works on its own processes and every person leaves with a skill they built.

Pillar: Change Enablement. Price: From £5,000, excluding VAT (all prices: https://kowalah.com/pricing.md).
Source: https://kowalah.com/services/claude-workshop

**Your team leaves with a skill they built.**

A hands-on build day for your marketing or sales team, run on your own processes and your own tools, with everyone in the room building.

## Training shows people what's possible. Then Monday happens.

A slide-led session gets people excited, and the next week they go back to the way they worked before, because nothing they saw was about their own work.
A build day starts from your team's processes. By the end, each person has a skill they use the next morning.

## A workshop fits when

- Your team has Claude and doesn't know what to do with it.
- You want a shared starting point before a Quick start or an Agent Pilot.
- You're running an offsite or a team day and want it to produce something.
- Your sales or marketing leaders want to understand the tools before they back a bigger change.

## How the day runs.

1. **Your processes, first.** We start with the work your team does each week and pick the steps a skill would take on.
2. **The tools and the stack.** Skills, connectors, agents and the Claude features your team keeps hearing about, explained in a line each.
3. **Build.** Each person builds a skill on their own work, with our consultants alongside.
4. **What comes next.** The ideas the day turns up, ranked, so you know what to build next.

## What you leave with

- A skill each person built and uses on their own work.
- A shared language for skills, connectors and agents.
- A ranked list of what to build next.

## Where it leads

- https://kowalah.com/services/quick-start
- https://kowalah.com/services/team-training
- https://kowalah.com/services/agent-pilot

## Questions

### Who should be in the room?

The people who do the work, and the leader who owns the KPI. We agree the list with you in the planning session.

### Does everyone need a Claude licence?

Yes. Each person builds in their own account, so the skill is theirs to use the next morning. If licences aren't in place yet, start with a [Quick start](/services/quick-start).

### How is this different from Team training?

The workshop is one day that gets everyone building. [Team training](/services/team-training) is the ongoing programme: training by role, champions in each team and adoption measured.

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**Give your team a day that produces something.** A free 45-minute planning session. We agree the processes the day should cover and who should be in the room. Book a planning session: https://kowalah.com/contact?from=offer-claude-workshop