Marketing AI Workflows: Build Your First Skill in 15 Minutes

Marketing teams talk about AI. Few actually build tools that fit their workflow.

This webinar changes that. You'll watch us create content for this exact webinar using Claude Skills we built for webinar planning, content creation, and publishing to our CMS. No theory. Just the actual process we use every week.

You'll see three things on screen: the Webinar Writer skill planning this session, the Content Writer skill generating follow-up posts, and Sanity connectors publishing everything. Then you'll learn how to build your first skill for your own workflows—or grab pre-built plugins from marketers like Carey Haynes who've already solved common problems.

By the end of the focused 15 minutes, you'll either create your first Claude Skill or install the marketing plugin in Cowork that gives you a head start.

Who should attend:

This is for marketing ICs who ship content—product marketers, field marketers, content creators. If you're tired of copying and pasting between tools while AI "thought leaders" post on LinkedIn, this webinar is for you.

What you'll leave with:

• Your first Claude Skill built for your actual workflow
• Pre-built marketing plugins you can install immediately
• Connectors configured to publish to your tools
• The exact workflow we use for webinars and content distribution