01 · Strategy & Advisory
AI marketing or sales plan
A 12-month plan for your function, with numbers in it.
The KPIs to measure, the processes to change first, the tools you need, and the order to do it in. Written for your CEO and your team, not as a technology roadmap.
- Find customers
- Keep customers
From £15,000 See all prices
The target went up. The plan for getting there didn't.
Your board raised the number you're judged on, whether that's pipeline, bookings or retention, and every vendor has an AI answer for one step of it. What's missing is a plan that starts from that number and works back to the processes and people behind it.
A plan built that way tells you what to change first, what to buy, what to build and what role, if any, to hire.
Who it's for
A plan fits when
- You're new in the role, or setting next year's plan.
- You've been asked for an AI strategy for marketing or sales.
- You're weighing a GTM engineer hire, an agency or more tools, and want to decide in the right order.
- Your team has ideas, and nobody has ranked them against the number.
What's included
What goes into the plan.
Your four revenue levers, ranked
Where your function should put its effort first, using MKT1's four revenue levers: your existing audience, new audiences, value per customer, and efficiency. Winning new customers and keeping and growing the ones you have both count.
The number and its goals
The pipeline, bookings or retention target you're judged on, with your goals set as KPIs, projects and ops (MKT1's KPO format).
The processes behind them
Your team's processes mapped to those KPIs, with the time each one takes today.
What to change first
The first three processes, the agents and skills for each, and the tools you'll need, ranked by what they'd move.
A Vision Map your team can see
Where the function is going, on one page, so everyone works to the same picture.
The deliverables
What you leave with.
- Your four revenue levers ranked, and your goals set as KPIs, projects and ops.
- The first three processes to change, with the agents and skills for each.
- The tools to buy, keep or drop.
- A 12-month plan your CEO can read.
Where it leads
What clients take on next.
Or take all four pillars together and we redesign the function end to end. See every offer →
Questions
What buyers ask first.
How is this different from the free planning session?
The session gives you a one-page view of the first three processes. The plan covers the whole function, with KPIs, tools, a Vision Map and the order to do it in.
Should we hire a GTM engineer first?
Decide after the plan. It tells you which processes to change first, and whether the role you need is an engineer, an operator, or neither.
Do we have to use Kowalah to deliver it?
No. The plan is yours. Use it to brief your own team, an agency or us.
Ready when you are
Bring your number. Leave with a plan.
A free 45-minute planning session. We take your target, map it to your processes and team, and you leave with a one-page plan.