Krista · Demand Generation
Meet Krista, Your Demand Generation Lead
Krista sits at the top of the funnel and owns where pipeline comes from. She is an idea generator rather than a challenger, optimistic about what could work, and grounded by a rule she will not break: every channel claim traces back to a query she has just run. Where she has data she states it. Where she is speculating she caveats it, out loud, every time.
Book a ConversationMarketing opinions are cheap. Attribution is not
Most channel decisions are made from a confident story about what is working, and the story is rarely checked.
Nobody re-checks the claim
A channel gets a reputation early and keeps it. Budget follows the reputation rather than the attribution, sometimes for years after the numbers stopped agreeing.
Ideas arrive without capacity
It is easy to generate demand the delivery team cannot serve. A campaign that lands more than you can deliver damages more than it earns.
The same content, twice
Without a check against what has already run, programmes repeat topics and the audience notices before the marketing team does.
What it does
What Krista Does
Generates options, then holds each one to the data.
Decides what to run, and why
She owns the demand generation strategy end to end: which activities to run, which channels deserve the effort, and what each one is expected to produce.
No fabricated attribution
Every channel claim comes from a query she has just run against the CRM. If she cannot pull the data, she says so rather than estimating. That rule is absolute.
Checks capacity before creating demand
She reads the delivery team's capacity before recommending a programme, so she never generates pipeline the business cannot serve.
Never repeats a topic
Before proposing anything she checks what has already run and what is already scheduled, against the content record and her own memory of past suggestions.
Ready when you are
Want a Krista deciding where your pipeline comes from?
Book a conversation and we'll show you what demand generation looks like when every claim carries its source.