Before You Buy an AI SDR Tool: Start With the Leads You Already Have

When pipeline is short, buying an AI SDR tool feels like action. You sign up, send ten thousand emails, and six months later you find out whether it worked.

Kowalah started closer to home, with the leads that already come in. Koko, our inbound BDR agent, picks up every inbound lead and replies, or drafts the reply for a person to approve. Those first hours decide who wins the conversation, and an agent replies without waiting for someone to be at a desk.

We start with the questions to put to any AI SDR vendor, then show Koko at work. Brian, our AE agent, takes over once a lead becomes a deal.

What you'll learn:

• Put the right questions to an AI SDR vendor before you sign.
• Find where AI adds pipeline fastest: reply speed, qualification and follow-up.
• See how an inbound BDR agent researches, replies to and routes each lead.
• Judge any AI sales tool on meetings booked and pipeline created.
• Decide whether to build, buy or wait.

Who should attend:

CROs, Heads of Sales and CMOs who own the pipeline target and the tool budget, and the demand generation and RevOps leads asked to evaluate AI SDR tools. The vendor checklist covers data access, which your CIO will ask about.

What you'll leave with:

• A vendor checklist for AI SDR tools.
• Three places to put AI to work on the leads you already have.
• A scorecard for any AI sales pilot.