From Brief to Campaign Assets: Claude Design for Marketing Teams

A campaign brief is half the work. The landing page, the deck and the social set still wait in a design queue, and every one has to look like your brand.

Claude Design builds those first drafts from a brief. Since June, an admin approves one brand design system for the whole company so every draft starts on brand, and Claude Design now works inside any Claude conversation. In May, we showed how to build a design system. This session starts with one already in place.

In the 15-minute segment, we take a campaign brief to a landing page, a deck and social assets on Kowalah's brand system. We also show how Krista, our demand generation agent, writes the slide-by-slide brief for each webinar deck that Claude Design then builds, and where a person still checks the result.

What you'll learn:

• Write a campaign brief that Claude Design turns into a good first draft.
• Import one approved brand design system so every asset starts on brand.
• Build a landing page, a deck and a set of social assets from the same brief.
• Export to PowerPoint, PDF, HTML or Canva for the final polish.
• Set the review step where a person checks taste and brand before anything ships.

Who should attend:

CMOs and Heads of Marketing who own the brand and the campaign budget, and the content, brand and demand generation leads who produce the assets. Bring your design lead and your IT admin, because an admin switches Claude Design on and approves the brand system.

What you'll leave with:

• A campaign brief template that works as a Claude Design prompt.
• A checklist for the brand design system to import.
• A review checklist for taste and brand before publishing.