Get Your Business Found by AI Search: Practical AEO with Natalia Rice

Something has shifted in how people find businesses. Instead of searching Google, they’re asking Claude, ChatGPT, Perplexity, and Google’s AI Overview to recommend companies, compare options, and answer questions. If your business shows up in those answers, you win attention you didn’t pay for. If it doesn’t, you’re invisible to a growing share of your market.

This is Answer Engine Optimisation (AEO) and it’s not just a marketing problem. It affects how prospects find you, how buyers shortlist you, and whether AI recommends you or your competitor. The interesting twist: the businesses that AI recommends most are the ones with a clear, distinctive point of view. Generic content gets skipped.

In this session, Natalia Rice joins Charlie Cowan for a practical walkthrough of what AEO looks like in action. Natalia works at the intersection of visibility strategy and AI. She’ll show you how to check whether AI is recommending your business today, what makes the difference, and the specific steps to improve your position.

What you’ll take away:

• How Claude, ChatGPT, and other AI tools decide which businesses to recommend — and what you can influence
• A live check: find out whether AI is already recommending your business (or your competitors)
• Why generic content gets ignored by AI search and what to do instead
• Practical steps to improve your visibility across AI-powered search and recommendations

Who this is for:

Business leaders, founders, and marketing teams who want to understand how AI is changing the way customers find and choose companies and what to do about it.