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Help Your Sales Team Use Your Process: NotebookLM for Deal Qualification

28 January 2026
3:00 PM UTC
1 hour
Loading the right sources: prospect info + your ICP and sales process Asking NotebookLM qualification questions (not just research questions) Customizing Audio Overview to answer 'Is this a good fit?' Using NotebookLM output to brief your sales team

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About This Webinar

You've built your sales playbook, ICP criteria and qualification framework. Your reps have been trained on it. But when they're researching prospects, they're using ChatGPT to learn about the company and missing whether it's a good fit for what you sell.

By the time you realise a deal doesn't fit your ICP, they're three weeks in.

This webinar shows you how to use NotebookLM to combine prospect research with your own sales materials—your ICP docs, sales process, qualification criteria. Instead of just learning about the company, reps can ask "Is this a good fit?" and get an answer based on your criteria, not just generic research.

About Your Host

Charlie Cowan

Charlie Cowan

Founder & CEO, Kowalah

Charlie hosts our Wednesday Webinars, sharing practical AI strategies and insights to help organizations accelerate their AI adoption journey. With deep expertise in AI leadership and implementation, Charlie provides actionable guidance for executives and teams navigating AI transformation.

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