Is AI Recommending You? Measure AI Search Like a Channel

Two of the customers Kowalah signed this quarter are tagged AI Search in our CRM, so we now track it like a channel.

In June, Natalia Rice showed how Claude, ChatGPT, Perplexity and Google's AI Overviews describe a business and what to change. This session starts where hers ended: how to measure it every month, report it next to your other channels and decide what budget it deserves.

In the 15-minute segment, we build a scorecard live: the same buyer questions put to four AI tools, scored on whether you are named, how you are described and who is named instead. We also show what we've changed on our own site and content.

What you'll learn:

• Choose the 20 buyer questions worth tracking.
• Score each answer: are you named, how are you described, who is named instead.
• Tag AI search as a source in your CRM so it shows up next to pipeline.
• Decide what content and budget AI search deserves next quarter.

Who should attend:

CMOs, Heads of Marketing and demand generation leads who report on channels and want to know whether AI search belongs on the list. Your CRO will want the pipeline view, and your web or IT lead gets a short list of site changes to ask for.

What you'll leave with:

• An AI search scorecard to run on your own company this week.
• A list of buyer questions to write content for first.
• A one-page way to report AI search next to your other channels.