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How to Measure AI Impact: From Token Costs to Board-Ready ROI

17 June 2026 · 2:00 PM UTC · 1 hour
How token costs work and what your AI programme really costs to runLive demo: building an AI impact dashboard for your CFOReal examples from companies proving AI ROI to their boardsKey questions to answer before your next board review

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Every AI buyer is being asked the same question: what's the return? This session shows you how to measure AI impact, from token-level costs to executive-ready ROI reporting.

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Register now to receive your Zoom link. The recording is shared with everyone who registers.

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Overview

About this webinar.

You know your AI programme is working. Proving it to the board is the hard part. Research shows 97% of executives say AI benefits them personally, but only 29% can demonstrate organisational ROI. It's a measurement problem.

We'll show you the framework we use with clients to measure AI impact: how token costs and platform pricing work, how to track output quality through approval scores, and how to build the executive report your board needs.

What you'll learn:
• Break down token costs and understand what your AI programme costs to run
• Track output quality using the approval score method
• Build an AI impact dashboard your CFO will read (live demo)
• See how companies moved from guessing to proving ROI at board level

Who should attend:
CEOs, CFOs, Heads of AI, and programme leads at organisations using AI tools. If someone has asked you "what's the ROI?" and you didn't have a clean answer, this is for you.

What you'll leave with:
• A measurement framework that applies across departments
• A clear breakdown of what AI costs at the token level
• A template for the board-ready AI impact report

Agenda

What we'll cover

01

Measuring AI Impact: The Practical Framework

15 minutes

Charlie walks through token cost estimation, approval score tracking, and the board-ready ROI dashboard — with live demo

02

AI in the News

15 minutes

Latest AI developments and releases from the past week

03

Q&A

30 minutes

Open forum for questions about your specific use cases

Total duration: approximately 30 to 45 minutes.

Charlie Cowan

Your host

Charlie Cowan

Founder, Kowalah

Charlie hosts our Wednesday Webinars, sharing practical AI strategies and insights to help organisations accelerate their AI adoption. With deep experience in AI leadership and implementation, he gives executives and teams actionable guidance for navigating AI transformation.

Ready when you are

Reserve your spot.

Register for this Wednesday Webinar and we'll send your Zoom link.

Register for free