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Recorded

Show Back or Charge Back? Deciding Where Your Next AI Pound Goes

14 October 2026 · 2:00 PM UTC · 1 hour
What Smart Reports actually shows you: usage, cost, friction, and skill patterns worth packagingShowback vs chargeback: two ways to make AI spend visible on a P&LFinding the middle 60%: the users who aren't power users and aren't idle eitherTurning a friction pattern into a shared skill instead of a support ticketDeciding what gets budget next quarter, not just measuring what you already spent

Recording

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Prefer to read? Full transcript of this session.

Overview

About this webinar.

Most companies can tell you how many Claude seats they've bought. Almost none can tell you what those seats are actually doing, or which ones deserve more.

Anthropic just answered that with Smart Reports, a built-in Claude Enterprise dashboard that analyses team usage, cost, and friction, and flags which repeated patterns are worth turning into a shared skill. It landed the same week CFOs everywhere started asking harder questions about AI spend.

What you'll learn:

  • What Smart Reports actually shows you: usage, cost, friction, and skill patterns worth packaging
  • Showback vs chargeback: two ways to make AI spend visible on a P&L
  • Finding the middle 60%: the users who aren't power users and aren't idle either
  • Turning a friction pattern into a shared skill instead of a support ticket

Who should attend:

CIOs, CFOs, and Heads of AI/Ops who own an Enterprise seat count and need a real answer to "what did we get for it" — not a framework, a number.

What you'll leave with:

  • A live look at Smart Reports on a real account
  • A working showback/chargeback model you can adapt
  • A way to spot the users worth moving up before you buy more seats
Charlie Cowan

Your host

Charlie Cowan

Founder, Kowalah

Charlie hosts our Wednesday Webinars, sharing practical AI strategies and insights to help organisations accelerate their AI adoption. With deep experience in AI leadership and implementation, he gives executives and teams actionable guidance for navigating AI transformation.

Every Wednesday

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